Nail Your GTM. Win Your Market.
Unleash decisive go-to-market strategy & execution for your Seed & Series A B2B SaaS startup
Dinuka is a strategic problem-solver who transforms complex business challenges into clear, actionable solutions. He has a remarkable ability to navigate intricate data landscapes, distilling large datasets into meaningful insights that drive real business value.
In my experience, he developed a comprehensive market expansion strategy that opened new revenue streams and led multi-million dollar cost optimization efforts that substantially improved our long-term profitability. His recommendations are practical, implementable, and directly tied to tangible business outcomes.
Dinuka communicates complex analyses in straightforward, easy-to-understand ways. He doesn’t just identify problems – he provides clear roadmaps for implementation. I wholeheartedly recommend him to any organization seeking to solve operational challenges and drive meaningful business growth.
I’ve worked with Dinuka on multiple projects. He really has a way of understanding the problems facing a business. He breaks everything down so I can clearly understand his approach and the quality of his work is excellent – very thorough analysis with practical recommendations. You won’t go wrong working with him.
You’ve built a great product and you’ve got revenue.
Now you need to figure out exactly how you’ll 10x and 100x.
This is what we help you achieve.
A lot needs to go right to get there
And avoid the traps that slow growth & drive up churn
THE RIGHT MARKET & ICP TO BECOME THE OBVIOUS CHOICE
There are many pathways to grow but getting your target market & ICP right makes the journey so much easier
CLEAR VALUE PROP AND OFFER TO NEGATE YOUR COMPETITION
Craft a compelling, relevant and concise value proposition and offer that makes competition irrelevant
SCALABLE CUSTOMER ACQUISITION AND RETENTION
Attract and retain your customers at scale who will love your product enough to refer it
AI POWERED SYSTEMS & METRICS TO SCALE WHILE YOU SLEEP
Have systems and AI automations to make your GTM run on autopilot. Track the right lag & lead metrics.
OPERATIONALIZE YOUR GTM SO IT WORKS FOR YOUR IN THE MARKET
Don't let your GTM sit in a document. Know how to activate it so that it brings users to you on autopilot.
EXPERIMENT WITH YOUR GTM SYSTEMATICALLY TO STAY AHEAD
The only way to find your product-market fit and optimize your GTM is through systematic testing.
You can take your product to market with confidence
The right GTM strategy and approach to execution is what unleashes a great product in the market
You can execute your GTM knowing that the market you’re chasing is the right one
When you solve for GTM foundations like your ICP and target market you can push ahead with an abundance of confidence.
Imagine seeing key metrics like LTV go higher and your CAC steadily decrease.
Your lag and lead indicators will start to reflect the GTM strategy you put in place, and help you adjust where it makes sense.
See new customers champion your product without you having to be involved
The peace of mind that comes with acquiring and retaining customers without having to be there is the ultimate prize.
This Is Why We Created the ‘5-3’ Go-To-Market Framework
To Give You a Systematic Approach To Win Your Market
GTM Building Blocks
5 go-to-market building blocks that are critical to making you product succeed in the market:
i. Target Market & ICP
ii. Market Positioning & Competitors
iii. Value Proposition & Offer
iv. Customer Acquisition & Retention
v. Systems & Metrics
1
Integrate
The first of 3 execution principles, We ensure all the building blocks cohesive & consistent with each other so your GTM works as one system.
2
Operationalize
We make sure your go-to-market strategy doesn't just live in a document. We turn your GTM into an interactive & evolving system out in the market.
3
Experiment
Systematically develop & prioritize your tests to unearth what actually works in the market, Then apply those results to improve GTM & product.
It’s been a delight to work with Dinuka. He has a keen mind for improving how organizations operate and making them run efficiently. He was able to substantially reduce the time it takes for technical teams to deliver solutions for customers by implementing new tools and clear operating procedures. This also had the effect of increasing customer satisfaction and reducing friction between teams.
Dinuka was able to consistently build go-to-market strategies for the team’s engineering and data science products which in turn led to year-on-year increases in customer spend. He also gave team leadership a peace of mind with accurate tracking and measurement systems so any issues could be addressed early on.
Dinuka excels at gaining trust and gathering the perspective of various stakeholders so he can fully understand a problem and how potential solutions might impact all members of a team. He makes thorough and thoughtful recommendations and communicates effectively and efficiently with leadership. He is then able to help execute solutions because of the team’s trust in him.
Book A Free 1-Hour 1-on-1 GTM Clinic
So we can help resolve your biggest GTM headache
Case Studies From Previous Engagements
Case Study 1
Finding $1.1Bn of new market opportunities to drive ARR growth for the next 3 years
- Built complete picture of total addressable market by category including growth rates for categories & competitors
- Isolated fragmented market segments with easy to acquire ICPs and developed the acquisition channels
- Developed strategy to win this $1.1Bn in market opportunity by tailoring the value proposition and offer to each key segment
Case Study 2
Reducing a 90% churn rate by half for a seed stage B2B SaaS startup
- Conducted in depth customer research to determine reasons for the high churn rate
- Identified that there was a significant mismatch between the promise in the messaging and the value offered by the product
- Developed a better aligned value proposition and onboarding program to ensure customers can get to first value within 5 minutes of sign up
Case Study 3
Developing an end-to-end GTM strategy & execution plan to increase ARR by 145%
- Applied the '5-3' framework to develop all GTM building blocks for struggling B2B SaaS startup
- Systematically experimented each GTM component to isolate the right value prop, offer and channels. Increased user acquisition and retention by 20% in the first 6 weeks
- Implemented systems to help the team continually refine and execute their GTM strategy, leading to 145% ARR increase in 5 months
About Me
If you think there’s a lot more potential for your company to grow but you aren’t sure how to get there, I can help you achieve it. For over 13 years, I’ve helped companies from Fortune 500 to startups build & execute winning GTM strategies.
Your GTM issues are solvable!
So why let your talent as a builder go to waste because you didn’t get your GTM right? Book your free GTM clinic to get started.
Book A Free 1-Hour 1-on-1 GTM Clinic
So we can help resolve your biggest GTM headache
Email Me With Any Questions
Fill out this form to get in touch with any questions that you may have.