Trusted by founders who have mastered their GTM
We help early-stage technical founders of B2B SaaS startups scale past the founder-led sales “valley of death” and build the strategy & systems to execute world class GTM.
Comparison That Set us apart
The Old Way Doesn’t Work in A Rapidly Evolving AI-Era
My New Way: GTM Built With You, Not Delivered To You
Choose the engagement model that fits your growth stage.
Choose the engagement model that fits your growth stage.
Design your startup GTM machine
Custom engagement to build & deploy
How It Works
Book a call for a free GTM clinic to diagnose your GTM issue and discover where the highest
leverage points are
We do a data driven analysis of your GTM process and develop a plan of growth
Let us do our magic – but commit to staying engaged. We will build the strategy, systems and execution to super charge your GTM
We leverage “our 5-3 GTM Framework” to develop a GTM strategy to unlock your growth
Strategy is nothing without the right systems to execute. We build systems that leverage your strengths so you can follow through.
We build scalable experiments so that you can identify where the next big win is. Everything is backed by data so you make informed decisions.
The GTM systems we build don’t allow your execution to stay still. You will have a feedback loop that lets you meet the market where it’s headed.
We work with your team to upskill their GTM and leave you with reusable
frameworks, dashboards, ICP guides, activation models and messaging
systems that keep driving results
You’ve built a great product and may even be generating
revenue. But transforming a great product into a fast scaling
company requires a world class go-to-market strategy,
execution and systems.
How you determine the ideal customer segments, build and
communicate your offer, position it within the market, develop
acquisition systems and put in place the right business
machinery will make the difference between a product that has
genuine impact in the world versus one that does not.
Having successfully helped companies ranging from Fortune
500 (and internationally equivalent) to startups overcome these
challenges and deliver market leading outcomes for over 14
years, we now bring the same outcomes to your organization.
As the founder of Serendib Strategy I bring deep experience in
growing technology products within Google and other
companies. My background in a PhD in Astrophysics ensures
that all solutions are backed by rigorous analytics that you can
place your trust in.
The team at Serendib Strategy brings a broad suite of skills
focused developing and executing GTM and then scale. We
bring these same skills and knowledge to high-potential startups
to help them grow rapidly.
Dinuka went above and beyond with his work with us, we got a lot of value in helping us fine tune our funnel, narrow down on our ICP and detailed personals. He delivered some good experiments in detail with implementation guides and variants. We needed our ICP to be narrow, coming in to the right place on the product and moving through it seamlessly from signup through monetization. Dinuka is also pleasant to work with and very professional, he made friends quickly with our execs and managed to connect and work well across levels. I highly endorse his work and recommend him.
What made this engagement stand out was how everything connected. The user analysis informed the ICP profiles. The ICP profiles shaped the product recommendations. The product recommendations fed into the experiment design. And the experiments were sequenced into a roadmap with clear dependencies and expected outcomes. It’s a rare thing to get strategic depth and executional detail in the same body of work – we got both.
Dinuka is one of the rare GTM leaders who can operate equally well at both the strategic and execution levels.
He helped clarify the overall go-to-market direction for our new AI products and played a key role in taking them to market and driving adoption.
What stands out most is his ability to quickly understand complex products, identify what actually matters to buyers and turn that into a clear, focused GTM approach that teams can execute with confidence.
For startups looking to move beyond intuition-driven and founder-led growth to build a repeatable, scalable go-to-market engine, Dinuka brings both the strategic rigor and real-world operating experience to make that happen.
Working with Dinuka was a turning point for us at Talentway.
We’re technical, product-driven founders. We had already built a great free product but didn’t have enough experience building our go-to-market strategy & execution (like marketing and sales channels).
Dinuka helped us go from zero to a working go-to-market and revenue engine in just a few months, fully aligned with our PLG style.
He’s that rare kind of consultant you want to bring into your startup. He puts skin in the game, thinks strategically, and gets hands-on when it matters.
Highly recommend, and feel free to message me if you want to hear more details.
Dinuka is a strategic problem-solver who transforms complex business challenges into clear, actionable solutions. He has a remarkable ability to navigate intricate data landscapes, distilling large datasets into meaningful insights that drive real business value.
In my experience, he developed a comprehensive market expansion strategy that opened new revenue streams and led multi-million dollar cost optimization efforts that substantially improved our long-term profitability. His recommendations are practical, implementable, and directly tied to tangible business outcomes.
Dinuka communicates complex analyses in straightforward, easy-to-understand ways. He doesn’t just identify problems – he provides clear roadmaps for implementation. I wholeheartedly recommend him to any organization seeking to solve operational challenges and drive meaningful business growth.
I’ve worked with Dinuka on multiple projects. He really has a way of understanding the problems facing a business. He breaks everything down so I can clearly understand his approach and the quality of his work is excellent – very thorough analysis with practical recommendations. You won’t go wrong working with him.
Dinuka was able to consistently build go-to-market strategies for the team’s engineering and data science products which in turn led to year-on-year increases in customer spend. He also gave team leadership a peace of mind with accurate tracking and measurement systems so any issues could be addressed early on.
Dinuka excels at gaining trust and gathering the perspective of various stakeholders so he can fully understand a problem and how potential solutions might impact all members of a team. He makes thorough and thoughtful recommendations and communicates effectively and efficiently with leadership. He is then able to help execute solutions because of the team’s trust in him.
Each day your GTM isn’t adapting to the market, is another day you have to catch-up
We offer simple, transparent pricing with no hidden fees. And we offer 50% of our at risk - so you only pay if you’re satisfied with what we’ve delivered.
This varies by the project. If you want to execute on technical elements like product changes for experimentation that you will need technical expertise, which most SaaS startup possess. If it’s just pure GTM changes, then you won’t need any in-house technical capability.
Yes. We can structure projects so that you can wal away anytime without any additional cost incursions. .